In this 24-hour crisis time of hurried communication, the typical person handling public information during a major incident can drown very quickly in a sea of media problems.

 

When a crisis occurs in your school/district, you must use a specific expanded format to handle these media problems. In times of crisis, the format for media relations must change.

 

During a crisis, the entire world, state, or community could focus on your school/school district, college, or university. For campus administrators, lead teachers, professors, security personnel, public information officers, communication staff, and all of the members of your public information team, training before such an event happens is crucial.

 

This two-, four-, or eight-hour in-person or virtual certificated course is of special interest to your school district staff. This training can be tailored specifically to your institution.